Artificial intelligence – a source of unlimited possibilities

Artificial Intelligence, or AI, is the simulation of human intelligence processes by computer systems. Its boundaries are constantly being pushed back, and everyone is talking about it, not only people from IT sector and many see it as the start of the Fourth Industrial Revolution.

AI, which once was only a science fiction thing, is slowly entering our lives and the possibilities it offers extend far beyond what we have seen in movies.

The processes of AI consist of three phases, and those are learning, reasoning and self-correction. During the learning phase it includes the acquisition of information and its rules of use, while reasoning is the use of rules to draw rough or definitive conclusions, and self-correction takes place on the basis of confirming the accuracy of the obtained result. Machines with artificial intelligence memorize behaviors. This memorization work allows them to consequently solve problems and act correctly when faced with such and such a situation.

This learning is carried out using databases and algorithms. Knowing consumer preferences, anticipating customer desires and offering them the most personalized shopping experience is now possible thanks to AI. This improves the work of companies that use AI, allowing them a better insight into the habits and needs of customers, as well as the ability to better adapt to them, which has a positive effect on business results.

How AI works

If you want to check quickly how AI works just start a conversation with your Google Assistant of Siri.

Behind AI there is a multitude of devices that run thanks to machine learning. This technology allows a large amount of data to be stored in a brain or virtual neural network. This activity is carried out using databases and algorithms. This complex work helps the machine measure the importance of a problem, examine through possible solutions and similar past situations to do the right thing. Much like a human, modern AI can autonomously learn and improve by training from data or through simulations.

We distinguish strong artificial intelligence from weak artificial intelligence. The first includes machines capable of acting intelligently, but also of assimilating abstract concepts and having a real awareness close to the feelings experienced by human beings. Machines that limit themselves to solving problems fall into the category of weak artificial intelligence. There are many fields of application of AI. It is present in the cameras of smartphones. In night mode, it allows the colorimetry to be adapted to the environment and to restore an illuminated facade to its original radiance to faithfully reproduce it on your shot.


With its ability to aid, replace or even outperform humans for an infinite variety of tasks, AI is unsurprisingly establishing itself in all industries. Artificial intelligence is a computer system capable of performing tasks that ordinarily require human intelligence. Specific applications of AI include narrow AI, facial recognition, and computer vision.

AI is disrupting all sectors, particularly education, finance, manufacturing, healthcare. Artificial intelligence technologies can also be found behind many recent innovations. Artificial vision, for example, allows the machine to precisely figure the content of an image and then automatically classify it according to the object, color or face identified.

Self-driving cars are based on computer vision, image recognition and deep learning. Machine translation exploits natural language processing. Likewise, modern robots capable of social interactions with humans or of automating factory production lines are equipped with artificial intelligence.

Artificial intelligence, a prolific market, will undoubtedly continue to grow exponentially in the decades to come. So much so that some major industrialists and scientists whose core business is AI are already worried about the consequences that a potential lack of human control could have on developed artificial intelligences.

The algorithms are able to optimize their calculations as they do processing. This is how antispam filters become more and more effective as the user identifies an unwanted message or, on the contrary, deals with false positives. In the medical field, such as, the impact of AI is considerable, since it already enables reliable diagnoses that were before complicated and painful for the patient.


Speech recognition is on the rise with virtual assistants capable of transcribing words formulated into natural language and then processing requests either by responding directly via a speech synthesis, or with instant translation or by making a request on the order. The possibilities of AI seem to be growing exponentially. In recent years, we have moved from a simple chatbot to the use of artificial intelligence to help with crucial decision-making, whether in the medical or military field.

In photography, AI also intervenes to detect precise scenes, to stabilize the device or to optimize zoom precision. Facial recognition is another technology made possible by artificial intelligence. It is used to recognize the user of a mobile phone, but also on a larger scale to identify people, such as in airports.

AI is also being introduced in the military field, for example for the decision-making of drones, then in the financial sector during the evaluation of the risks of an operation such as the granting of a mortgage, in medicine, mostly for diagnosing eye-diseases, transport, particularly in traffic management in public transport, as well as in robotics, video games and industries, within the implementation of maintenance systems to deal with manufacture problems.

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